Daily E-Commerce Pulse Report: Fri 22 Oct 2021
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The Daily E-Commerce Pulse is your daily load of fresh, relevant, and high quality information about
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13 interesting articles found from a total of 22 different sources analyzed:
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12 Bad Link Building Practices & What to Do Instead
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Gaining inbound links from other websites is one of the best ways to improve your website’s rankings on search engines. However, link building can require a significant investment of time and resources and it may be tempting to take shortcuts.
from blog.hubspot.com
Topics: links, way, website, instead, practices, site, bad, web, content, building, link, websites. -
4 Simple, Proven Ways to Improve Your Customers' Ecommerce Experience
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Do you find yourself competing in a crowded ecommerce niche? Creating a little more wiggle room for yourself is easy.
from www.entrepreneur.com
Topics: create, ways, website, simple, improve, shipping, proven, experience, ecommerce, customer, robust, customers, store, product. -
57% of online stores in the UK scrape data
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Due to the fast growth of ecommerce within the UK, many ecommerce companies have seen their data needs increase. Now, 57 percent of retail and ecommerce companies are scraping external public web data. External data can help their marketing and implement effective pricing strategies. The ecommerce and retail sector in…
from ecommercenews.eu
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Amazon rolls out in-store pickup for products ordered from local retailers
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Amazon is rolling out “Local Selling,” a set of services that allow local and regional retailers to offer both in-store pickup and fast delivery to nearby customers. With this new option, sellers can offer in-store pickup for products and services to shoppers in specific ZIP codes. In some instances, customers will be able to purchase […]
from techcrunch.com
Topics: techcrunch, stores, sellers, retailers, products, rolls, delivery, amazon, services, instore, local, customers, ordered, pickup. -
Google Ads Basics: How to Create an Effective Google Ads Strategy
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Note: This article assumes the reader has some familiarity with using Google Ads but may not have focused on Google Ads as a major part of their advertising strategy. Brand new to using Google Ads? Read this article to learn more about creating a Google Ads account, understanding terminology, and developing your first ad. A […]
from woocommerce.com
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How to Use a Blog to Increase Organic Traffic
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There are many great reasons for businesses to blog, but one stands out — increasing your keyword rankings and growing your organic search traffic.
from blog.hubspot.com
Topics: organic, title, rank, target, traffic, increase, content, post, difficulty, keyword, keywords, blog, search. -
How to set up volume pricing with Elastic Path
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In the eCommerce industry, we’re always looking for ways to increase conversion rate, maximize average order value, and maintain brand loyalty. One such way that eCommerce merchandisers entice their customers to purchase a larger quantity of their products, is to employ a volume pricing strategy. In this article, we will be discussing what volume pricing is, the benefits of employing a volume pricing strategy, and how to set it up in Elastic Path Commerce Cloud.
What is Volume Pricing?
Volume pricing refers to the pricing structure that creates discounts for large quantity purchases. In this type of strategy, specific unit prices are assigned to a quantity range for a product. So this means a customer will get a discounted price per unit, based on the quantity range their purchase falls in. This essentially leads to overall higher discounts for the customer when their purchase falls in a higher quantity range. Let’s take a look at an example to better demonstrate this strategy.
Let’s say you run a home improvement business, and you have decided to apply a volume pricing strategy with the following ranges:
A customer who chooses to buy 85 units of tiles will only pay 85 x $35 = $2975; compared to 85 x $50 = $4250 that they would have been subjected to pay if volume pricing wasn’t deployed. By deploying this strategy you get the opportunity to clean out some of your inventory and make way for new products, while your customer saves $1275.
Benefits of Using Volume Pricing
Deploying a volume pricing strategy for products in your catalog can be beneficial for your business.
It encourages customers to buy more.
When you offer volume pricing for products, it usually motivates customers to purchase higher quantities so they can receive the discount. This in turn leads to higher sales for your business.
It helps to move out inventory.
If your store still contains products that didn’t have a high demand during the season, you can deploy a volume pricing strategy to clear our expiring products or simply make way for new ones. This allows you to minimize inventory and at the same time minimize overall shipping cost as well. This type of strategy becomes specifically handy during holiday seasons like Christmas, Easter and Halloween.
It could help with converting new customers.
Offering volume pricing to new customers, could cause your business to convert more new customers compared to your competitor. As the strategy has initiated a customer’s first purchase, you will now have the opportunity to gain their regular price sales, as well as potential sales for other products as well.
It could help with maintaining customers.
Similarly to converting customers, you could also deploy the same strategy to only allow volume pricing to loyal customers. This sense of exclusivity could compel them to shop with your business rather than shopping with your competitor.
It could increase your customer base.
By offering this type of value to your customers, you could create affinity towards your brand. This could lead to more customer loyalty, as well as word of mouth marketing to your customers’ friends, enticing them to also shop at your store.
How Do I Set Up Volume Pricing With Elastic Path?
Setting up volume pricing in Elastic Path is quite simple. Here is a short demo below:
We hope this was helpful. Visit our demo library to explore other features with Elastic Path Commerce Cloud
from www.elasticpath.com
Topics: purchase, set, quantity, products, pricing, higher, elastic, strategy, path, customers, volume, customer. -
Our Take On The Best Ecommerce Platforms in the UK
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If you aspire to become an independent UK store owner, there's no time like the present! With so many eCommerce platforms to choose from, it's never been easier to launch your own online business. These solutions simplify the whole process:…
Continue reading Our Take On The Best Ecommerce Platforms in the UK
from ecommerce-platforms.com
Topics: plan, best, need, uk, features, platforms, ecommerce, platform, free, store. -
Potential winners and losers line up as Plaid pushes deeper into payments
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So now Plaid says it’s a payments company. It was only a matter of time, really.
from techcrunch.com
Topics: users, techcrunch, payment, line, winners, plaid, initiation, service, potential, pushes, deeper, losers, transfers, today, payments, ecosystem, tool. -
Product Photography, Part 10: Lines as Design Elements
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The design elements of a photo include lines, color, shapes, light, texture, and negative space. The use of such elements in product photography can make or break its appeal to shoppers. This is the 10th installment in my series to help ecommerce merchants take better product images.
from www.practicalecommerce.com
Topics: viewers, water, design, point, image, line, diagonal, eyes, elements, example, photography, lines, product. -
Toolio bags $8M in new funding to keep your retail shop fully stocked with the right products
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Just as the supply chain side was getting more analytical and sophisticated, the global pandemic disrupted it and gave retailers an insight into just how connected to China they really were.
from techcrunch.com
Topics: toolio, retail, techcrunch, products, shop, fully, retailers, walmart, supply, right, company, planning, funding, capital, bags, stocked, daniyalzade, inventory. -
WhatsApp Business launches the new 'Collections' feature to organize your products and make shopping easier. See how it works.
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The new 'Collections' feature in WhatsApp Business streamlines the sales process, makes it easier to find products and improves the customer experience. Here we tell you how to implement it.
from www.entrepreneur.com
Topics: shopping, organize, users, launches, feature, collections, products, businesses, business, works, buy, customers, whatsapp, clothing, easier. -
Yummy bags $18M as its expands delivery app across Latin America
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Yummy plans to have 50 active dark stores in both Peru and Chile by the end of 2022, touting that it will be able to deliver over 2,000 products in less than 15 minutes.
from techcrunch.com
Topics: seed, users, latin, expands, yummy, techcrunch, delivery, america, zavarce, months, million, 18m, ridesharing, bags, round, app, venezuela.